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commercial
fantasies
An armored knight guards the wall of Shoe City from its
rooftop perch. A Mexican restaurant protects its
entrance by constructing cement cactii at the edges of
its parking lot. A huge fiberglass exterminator,
standing atop a sign next to the San Diego Freeway, is
forever in pursuit of a tiny mouse. Ancient images adorn
the walls of what used to be a tire factory, but now
functions as a retail outlet mall. A Smiling Buddha is
the centerpiece of a Little Saigon shopping center.
This is Hollywood. The whole region is Hollywood.
The engagement of Los Angeles with commercial fantasy
has been a tradition since the 1920s. Now that
tradition is in eclipse. Fantasy is being
ghettoized in places like Disneyland, Knotts Berry Farm,
and Universal Studios. Many of L.A.'s fantastic
buildings have been demolished to make way for less
adventurous structures.
There are a few brave souls, though, who build new
commercial fantasies and who protect some of the old.
They are not ashamed of their region's simpler, kooky
past.
The exterminator, 1
The exterminator, 2

Cement
cactus garden, Mexican restaurant
Felix Chevrolet
The Lubery, Long Beach
Armed guard at Shoe City

Country Western billboard
Dinosaur at Burger King

WOW tower, on really big store
Dinosaur holding watch at Hollywood and Highland

Clothing of the American mind

Fine food restaurant
Donut shop

Plastic Smiling Buddha, at
Vietnamese shopping mall
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